Website and online shop design for TuSuva Body & SkincareMarch 21, 2019
Night mode switch animationApril 10, 2019
UX User Research
Problem Statement (for customer)
Home owners don't know how to purchase art. They want a home with personality but don't have the money to afford a dealer nor the connections to the emerging an scene.
Home renters don't feel ready to commit to artwork, given that they have yet to decide where they will settle down. In the meantime they want their homes to reflect their homes to feel as unique and theirs as possible.
Problem Statement (for artist)
In the past couple of years them have been mom gallery closings than openings. The art industry needs to find new channels of communication and adapt to new consumer behaviors.
For the art lovers, stay at home city dwellers in the country. For those that aspire to have a home with personality. For those that desire the validation that comes with exclusive artwork without the commitment of investing. Art-Exchange is an art subscription that brings rotating exhibitions to your home.
- empty walls
- uninformed investments
- unoriginal prints from online marketplaces
- static interior design
Buyers are embracing the support, transparency and discretion that dealers and gailenes provide. Dealers now account for 63% of world art market sales accordng to the TEFAF Art market report.
Aye - Civil engineer in Chicago. Just bought her first house and is looking to make it her own. She wishes she new more about art and where to buy it. Her friends have not been of great help and although she has tried to go to art fairs in the area it not convenient. She also wants a solution that doesn't feel too permanent as she hopes to make this place more of a family home in the future.
Luke - Third year surgery resident. He knows he will have to move cities in the future and doesn't want to get too tamed away buying things for his place since his living situation is not permanent. He barely has time to leave house so /Us very important that this one feels homey.
Zach B Daniels - They have owned a house for 4 years now and originally bought art from online market places but this one doesn't feel unique enough. As they become financially more well-off they would like to start investing in art but they have no idea where to begin.
Accomplishment • Achieving goals and making something of oneself; a sense of satisfaction that can result from productivity, focus, talent, or status.
Beauty • The appreciation of qualities that give pleasure to the senses or spirit.
Creation • The sense of having produced something new and original, and in so doing, to have made a lasting contribution.
- feature to send art selection to friend (roommate)
- option to changed choose frame
- App needs to be elegant and validating to users
- needs to feel personal
- ability ti create personalized space (for artist)
- need to feel trustworthy
- user needs to identify as Customer or Artist or Curator (can be on both sides)
- to be able to take a picture of where you want the art
- curator have a way to express themselves through their profile (bio, social media, photos, portfolio)
Back to Research:
- what limitation do people have as far as walls (materials)?
- specific artwork to be represent by specific Curator
- Art for specific groups (members only)